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Activity

Mixed Messages: Living in a Supersized World 8 Healthy Body Image

1. Ask one representative from each group to briefly present their conclusions about one or both of the ads critiqued by their group. Make tallies of the responses to each question (1-6).
2. Ask to the group to summarize the tallies. 

Questions

1 & 2. Most advertising models appear either normal weight or thin (rarely overweight or other than tall and lean).

3.Often the product and the body type of advertising models are in conflict (i.e.: slim people are eating unhealthy food or healthy-looking people are smoking).

4.Advertisers want people to think advertising models look good naturally, however most models rely on heavy makeup and/or computer-enhanced photography to look the way they do in an advertisement.

5.Most often advertising models appear to be having fun while using the product.

6.Whether the product is healthy or unhealthy, most advertising models appear thin and look as if they are having fun.